ASM Global, which manages the city-owned DCU Center in Worcester, has been acquired by Legends, according to a press release on Legends website.
Legends’ intentions to buy the company that manages over 300 sports venues around the world have been reported since as early as July, with Venues Now reporting that the “global premium experiences company” was in discussions with ASM Global.
Purchasing ASM Global will allow the live events company to enhance the services it offers and to meet the needs of sports organizations, entertainment venues, convention centers, and attractions, according to the press release.
“Welcoming ASM Global to Legends is a capstone achievement in our 15-year journey toward becoming the world’s trusted partner for connecting people with the brands and communities that matter most to them, and for helping our clients create memorable moments that keep their fans and patrons returning time and again,” Shervin Mirhashemi, CEO of Legends, said in the press statement.
Legends already works with Real Madrid, SoFi Stadium, One World Observatory, the New York Yankees, Ryder Cup, and leagues and properties in the NFL, MLB, NASCAR, PGA of America, and FIFA World Cup, among others. The company offers them venue planning, project management, premium sales, sponsorship, hospitality, and merchandise services.
In addition to the DCU Center, ASM Global manages venues including ICC Sydney Convention Center, Avicii Arena in Stockholm, OVO Arena Wembley in London, Coca-Cola Arena in Dubai, and State Farm Stadium.
“We’re thrilled to join Legends, which shares our client-first approach and advances our goal of offering our partner organizations a truly seamless experience while driving the growth of their businesses,” Ron Bension, president and CEO of ASM Global said in the statement. “Our clients will benefit from Legends’ robust services, innovation, technology, and global partnerships which, combined with ASM Global’s venue management and content and event booking expertise, will provide our clients with locally tailored solutions and cutting-edge technologies to achieve outstanding fan experiences and improved venue owner results.”
The financials of the transaction were not shared publicly.
Kiernan Dunlop is an award-winning journalist who has spent the past five years reporting in Worcester, New Bedford and Antigua and Barbuda. She’s been published in Bloomberg, USA Today, Canary Media, MassLive, and the New Bedford Standard Times, among other outlets. She can be contacted at kdunlop@theworcesterguardian.org
